PRIVACY POLICY

This Privacy Policy explains how Pure Performance Labs collects, uses, stores, and protects your personal information when you use our website, create an account, place an order, subscribe to communications, or contact us.

Last updated: 2026

1. Information We Collect

We may collect personal information that you voluntarily provide when:

• Creating an account
• Placing an order
• Submitting an enquiry or contact form
• Subscribing to newsletters or updates
• Communicating with our support team

Information collected may include your name, email address, phone number, billing details, shipping address, and order information.

2. How We Use Your Information

Pure Performance Labs processes personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”) of South Africa.

Personal information is processed only where lawful to do so, including:

• Where processing is necessary to fulfil orders or provide requested services
• Where processing is required to comply with legal obligations
• Where you have provided consent
• Where processing is necessary for legitimate business interests

We use your information to:

• Process and manage orders
• Provide customer support
• Improve website functionality and user experience
• Communicate important updates or order notifications
• Prevent fraud or misuse of our services
• Send newsletters or marketing communications where consent has been provided

3. Payment Information

Payments are processed securely through trusted third-party payment providers. Pure Performance Labs does not store full credit card or payment details on our servers.

4. Cookies and Analytics

Our website may use cookies, analytics tools, and similar technologies to improve performance, analyse traffic, and enhance user experience.

You may disable cookies through your browser settings if preferred.

5. Newsletter and Marketing Consent

Subscription to newsletters or marketing communications is entirely optional.

By voluntarily providing your email address and opting in to receive communications, you consent to receiving newsletters, promotional content, product updates, and related communications from Pure Performance Labs.

You may unsubscribe or withdraw consent at any time by using the unsubscribe link included in communications or by contacting us directly.

6. Sharing of Information

We do not sell or rent personal information to third parties.

Information may be shared only where necessary with trusted service providers such as payment gateways, courier companies, website hosting providers, or legal authorities where required by law.

7. Data Security

We implement reasonable technical and organisational measures to help protect personal information against unauthorised access, misuse, loss, or disclosure.

However, no online platform or transmission method can be guaranteed to be completely secure.

8. Retention of Personal Information

Personal information is retained only for as long as reasonably necessary to fulfil the purposes for which it was collected, including legal, accounting, reporting, and operational requirements.

Where information is no longer required, we will securely delete, destroy, or de-identify personal information in accordance with applicable laws.

9. Account Responsibility

If you create an account on our website, you are responsible for maintaining the confidentiality of your login credentials and account activity.

10. Your Rights

In accordance with POPIA, you may have the right to:

• Request access to your personal information
• Request correction or updating of inaccurate information
• Request deletion of personal information where applicable
• Object to the processing of your personal information
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Regulator of South Africa

Requests may be submitted by contacting us through our website contact page.

11. Third-Party Links

Our website may contain links to external websites or services. Pure Performance Labs is not responsible for the privacy practices, content, or security of third-party websites.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be published on this page with the updated revision date.

13. Information Regulator

If you believe your personal information has been processed unlawfully, you have the right to lodge a complaint with the Information Regulator of South Africa.

Information Regulator (South Africa)
Website:

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14. Contact Us

If you have questions regarding this Privacy Policy or how your personal information is handled, please contact us here.

Pure Performance Labs is committed to complying with the Protection of Personal Information Act (“POPIA”) of South Africa.