PRIVACY POLICY
This Privacy Policy explains how Pure Performance Labs collects, uses,
stores, and protects your personal information when you use our website,
create an account, place an order, subscribe to communications,
or contact us.
Last updated: 2026
1. Information We Collect
We may collect personal information that you voluntarily provide when:
- Creating an account
- Placing an order
- Submitting an enquiry or contact form
- Subscribing to newsletters or updates
- Communicating with our support team
Information collected may include your name, email address,
phone number, billing details, shipping address, and order information.
2. How We Use Your Information
Pure Performance Labs processes personal information in accordance with
the Protection of Personal Information Act, 2013 (“POPIA”) of South Africa.
Personal information is processed only where lawful to do so, including:
- Where processing is necessary to fulfil orders or provide requested services
- Where processing is required to comply with legal obligations
- Where you have provided consent
- Where processing is necessary for legitimate business interests
We use your information to:
- Process and manage orders
- Provide customer support
- Improve website functionality and user experience
- Communicate important updates or order notifications
- Prevent fraud or misuse of our services
- Send newsletters or marketing communications where consent has been provided
3. Payment Information
Payments are processed securely through trusted third-party payment providers.
Pure Performance Labs does not store full credit card or payment details on our servers.
4. Cookies and Analytics
Our website may use cookies, analytics tools, and similar technologies
to improve performance, analyse traffic, and enhance user experience.
You may disable cookies through your browser settings if preferred.
5. Newsletter and Marketing Consent
Subscription to newsletters or marketing communications is entirely optional.
By voluntarily providing your email address and opting in to receive communications,
you consent to receiving newsletters, promotional content, product updates,
and related communications from Pure Performance Labs.
You may unsubscribe or withdraw consent at any time by using the unsubscribe link
included in communications or by contacting us directly.
6. Sharing of Information
We do not sell or rent personal information to third parties.
Information may be shared only where necessary with trusted service providers
such as payment gateways, courier companies, website hosting providers,
or legal authorities where required by law.
7. Data Security
We implement reasonable technical and organisational measures to help protect
personal information against unauthorised access, misuse, loss, or disclosure.
However, no online platform or transmission method can be guaranteed to be completely secure.
8. Retention of Personal Information
Personal information is retained only for as long as reasonably necessary
to fulfil the purposes for which it was collected, including legal,
accounting, reporting, and operational requirements.
Where information is no longer required, we will securely delete,
destroy, or de-identify personal information in accordance with applicable laws.
9. Account Responsibility
If you create an account on our website, you are responsible for maintaining
the confidentiality of your login credentials and account activity.
10. Your Rights
In accordance with POPIA, you may have the right to:
- Request access to your personal information
- Request correction or updating of inaccurate information
- Request deletion of personal information where applicable
- Object to the processing of your personal information
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Regulator of South Africa
Requests may be submitted by contacting us through our website contact page.
11. Third-Party Links
Our website may contain links to external websites or services.
Pure Performance Labs is not responsible for the privacy practices,
content, or security of third-party websites.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Changes will be published on this page with the updated revision date.
13. Information Regulator
If you believe your personal information has been processed unlawfully,
you have the right to lodge a complaint with the Information Regulator of South Africa.
Information Regulator (South Africa)
Website:
https://inforegulator.org.za/
14. Contact Us
If you have questions regarding this Privacy Policy or how your personal information is handled,
please contact us here.
Pure Performance Labs is committed to complying with the
Protection of Personal Information Act (“POPIA”) of South Africa.
